Why we built sharelove
It started with a funeral, and a text message that didn't do the job.
A friend's father died. I typed “so sorry for your loss”, looked at it, deleted it, typed it again, and sent it anyway — because what else do you do? It landed in a thread between a meme and a delivery notification. It was true, and it was nothing.
The problem isn't that people don't care. It's that the tools we reach for flatten everything to the same weight. A birthday, a promotion, a death — same font, same bubble, same three seconds of attention.
So we built the opposite. Something that takes two minutes instead of two seconds. Something with your actual voice in it, because a voice carries what typing can't — the pause before the sentence, the crack in the middle of it. Something that arrives on its own instead of being buried in a feed.